Mixing reuse, professional insertion and design in a network of second-hand shops
With its network of second-hand stores, Stockholms Stadsmission offered a new shopping alternative in the Swedish capital, which mobilizes the inhabitants of the city on the topics of re-employment and solidarity. But, Janna Hellerup, in charge of the activity "social business", wanted to go further to develop the activity of these second hand shops . To do so, she added a good dose of design and creativity to make them unique places of sharing in Stockholm.
Making people want to take another look at the public space around them with fashionable urban graffiti knit